Competition Campaigns - How We Can Make You a Winner

By Rory McGowan

Competitions are a fantastic way to engage listeners and users with your product, but how do you know if it is right for your business?

An Alternative Route to Coverage

There’s no better way to raise awareness of your brand, product, or service than by having trusted presenters tell their audience just how great you are, and radio competitions make that possible. You provide a product, and we liaise with radio stations and high-profile websites to create competitions where that product is given away.

There are plenty of benefits to giving away a product on-air:

• Organic Brand Endorsement: Presenters and websites will be talking about your brand as they talk about the prize, meaning it is fantastic for those looking to launch a new line or product.

• No Spokespeople Required: If your company does not have a media-trained spokesperson available, no worries! Competitions do not require them.

• Cheaper Than Interview Campaigns: Competition campaigns start at £1,000, depending on what you are looking for.

Types of Competitions: Which Are Right For My Brand?

Radio Competitions:

Radio competitions are exactly what they say on the tin. Presented with enthusiastic endorsements from radio hosts, they deliver engaging commercial messages for a low cost.

Radio Competitions Are Fantastic For:

• Brand Mentions: Radio Competitions require presenters to promote the prize on air, acting as an endorsement for your brand.

• Dedicated Listenership: Many stations that we work with will run one competition at a time, guaranteeing that your competition will remain the focus when it is on air.

• Limited Budget For prizes: Typically, Radio competition prizes are in the range of £50 to £100, and we will request 8-10 prizes, depending on media interest. It is perfect for businesses that want to offer bundles of smaller items or low-value items.

Here’s an example of a live on-air radio competition placement that we secured earlier this year on behalf of B&M:

Online Competitions:

• Future Marketing Potential: Online Competitions can come with data capture potential, links to your website, and other exclusive benefits that can help you improve your SEO and marketing strategies.

• Comprehensive Analysis: At the end of a competition, we will produce a competition summary showing you the breakdown of how many people entered, alongside their associated demographics, free of charge, so that you can more clearly understand who is interested in your products.

• More Expensive Prizes: Many websites have a prize minimum value of £100, with premium website titles having a minimum prize value of £250. Therefore, if you have products with a high RRP, they are ideal for online competitions.

• Adult Prizes: All entrants for online competitions are guaranteed to be 18 and over, allowing brands who want to give away alcohol or other prizes with an age restriction to do so.

Ready to launch your next competition campaign? Contact The Relations Group now!