Benefits of Podcasting For My Brand

It's no secret that podcasting is an ever-growing market. Spotify alone had 675 million active podcast listeners in 2024. Suggesting there's a large hunger for podcast content and a wide array of audiences to be reached.

Let's dissect some benefits that your brand can gain from setting up a podcast.

Content galore

When most people think of podcasts, they think purely of audio. It's certainly essential to have your shows available on all major audio platforms including Spotify, Apple and Amazon to name a few.

Having said that, there's another aspect that is becoming synonymous with podcasting and that's the video format. Spotify even recently now allows users to add video versions of their podcasts.

YouTube is now said to gaining more than a billion monthly listeners on podcast content. Casting your net wider means there's ways to reach audiences.

You can also use clips from your podcast as content that can go out across your social media platforms and on YouTube Shorts.

Riverside is a website that allows you to record, edit and generate video clips for your podcast, the likes of Goalhanger use this for their audio and video content.

Whether that be full episodes or clips on their social media accounts.

Easier than ever to record

Finding it difficult and tiresome to find time to arrange a location and place to record your podcast in person?

There's multiple different ways you can record you podcast remotely whether it be Zoom, Zencastr or Riverside. Making it easier than ever to record and also invite a wider selection of podcast guests.

Grow and build new relationships

You can use your podcast to invite on connections you already have established in your sector and grow them. A conversation with an expert in your field can really help those relationships you've built germinate even further.

It can also help you build totally new relationships which can widen brand awareness. Either way, real people's stories and opinions are more likely to resonate with audiences and create a conversation.

Finding your niche

Even if the topic your podcast is discussing is somewhat niche, you can still build a community.

In some ways it's better to have an interactive and dedicate audience than lots of followers but little no engagement with your content.

Whether it be business or a pastime like beekeeping, there are countless podcasts that have built themselves a community.

Summary

Now more than ever it's never been easier to set up a podcast and get started. Furthermore, with plenty of options at your disposal you can ensure it will be sonically and visually to a top tier standard.

Consistency can help you build an audience and a community, whilst building relationships with those in your industry and strengthening the existing ones.

The Relations Group has experience in planning, producing an releasing a number of podcasts that amplify the message of your brand in an ever growing podcast landscape.

Want to get your brand's podcast started? Contact us today and we can get you started!